The Masiero wine-growing company was born in 2000 by a wager from Franco, owner of the company, to produce Merlot in Selva, a town on the Trinité hills between the Dolomites and the Venetian plains, about 20 km. from Vicenza. A beautiful natural amphitheater that welcomes the vineyards Selva, placed on volcanic soil, where Merlot and Pinot Nero grapes are cultivated, and Sant'Urbano. Franco at the beginning of his adventure has a conventional vine cultivation approach but soon he realizes that this method undermined life within the vineyard. Thanks to the encounter with some wine-growing friends who were approaching the biodynamic approach, it has an illumination and pushes it to deepen the knowledge on the matter. The first vintage is in 2006 with Verdugo, only 3000 bottles, and since 2014 is the beginning of a new project that tends to retrieve old vineyards of native varieties such as Garganega, Pinot Grigio, and Chardonnay. Masiero wines are the natural expression of terroir.